BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/Denver BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:Mountain Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:Mountain Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Denver:20260617T110000 DTEND;TZID=America/Denver:20260617T120000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:The Adversary Effect - How To Build a Brand People Choose Sides With DESCRIPTION:FREE LIVE BRANDING WEBINAR FOR GROWING BUSINESSESThe Adversary Effect is a framework for building a brand that doesn't just attract attention\; it creates belonging. When people know what your brand rejects\, they decide faster\, trust sooner\, and stick around longer. In this session\, we'll cover: Why shared friction builds faster trust than shared values The 4 types of brand adversaries and how to choose yours A 3-step messaging framework to make your positioning felt How to translate your adversarial position into visuals that actually back it up.This is for founders and marketing leads who are tired of blending in and ready to build something people actually choose.REGISTER HERE: https://bit.ly/4uYtkJ9 X-ALT-DESC;FMTTYPE=text/html:

FREE LIVE BRANDING WEBINAR FOR GROWING BUSINESSES

The Adversary Effect is a framework for building a brand that doesn'\;t just attract attention\; it creates belonging. \;When people know what your brand rejects\, they decide faster\, trust sooner\, and stick around longer. \;

In this session\, we'\;ll cover: \;

Why shared friction builds faster trust than shared values \;
The 4 types of brand adversaries and how to choose yours \;
A 3-step messaging framework to make your positioning felt \;
How to translate your adversarial position into visuals that actually back it up.

This is for founders and marketing leads who are tired of blending in and ready to build something people actually choose.

REGISTER HERE: \;https://bit.ly/4uYtkJ9

LOCATION:Edmonton AB UID:e.4469.1471094 SEQUENCE:3 DTSTAMP:20260523T061804Z URL:https://business.edmontonchamber.com/chamber-events-calendar/Details/the-adversary-effect-how-to-build-a-brand-people-choose-sides-with-1742477?sourceTypeId=Hub END:VEVENT END:VCALENDAR