Date and Time
Tuesday Oct 14, 2025 Wednesday Oct 15, 2025
| Tuesday October 14, 2025 | |
| 6:00 p.m. - 9:00 p.m. | Welcome Reception |
| Wednesday, October 15, 2025 | |
| 7:15 a.m. - 7:45 a.m. | Breakfast |
| 7:45 a.m. - 9:00 a.m. | Welcome Remarks and Keynote Presentation: The Business Archetypes of the Future with Doug Stephens |
| 9:00 a.m. - 9:20 a.m. | Networking Break and Marketplace |
| 9:20 a.m. - 10:00 a.m. | Accommodation Outlook with Kirstin Hallett - CBRE Hotels |
| 10:00 a.m. - 10:45 a.m. | Tourism Strategy & Industry Updates with Tracy Douglas-Blowers and David Goldstein, Deputy Minister of Tourism and Sport |
| 10:45 a.m. - 11:00 a.m. | Networking Break and Marketplace |
| 11:00 a.m. - 12:00 p.m. | Technology & Innovation: Artificial Intelligence in Hospitality with Anna Baird from Cocoon Advisory |
| 12:00 p.m. - 1:30 p.m. | Lunch & Marketplace |
| 1:30 p.m. - 2:05 p.m. | Social Focus: Workforce Wellness & Mental Health with Michael Green |
| 2:05 p.m. - 2:30 p.m. | Networking Break and Marketplace |
| 2:30 p.m. - 3:30 p.m. | Political Engagement: Activating STR Advocacy with Laurie Chandler |
| 3:30 p.m. - 4:00 p.m. | Economic Lens: Alberta’s Fiscal Landscape with ATB Senior Economist Siddhartha Bhattacharya |
| 4:00 p.m. - 4:15 p.m. | Closing Remarks |
Location
JW MARRIOTT EDMONTON ICE DISTRICT
10344 102 St NW, Edmonton, AB T5J 0K9
Fees/Admission
AHLA Member - $699.00
Non-Member - $1,299.00
Contact Information
https://www.meet-here.ca/ascend2025/8855218
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Alberta Hotel and Lodging Association...
Description
The Alberta Hotel & Lodging Association's (AHLA) flagship conference is the must-attend event of the year. It's where hotel leaders and vendors connect to discover and share the future of the hospitality industry.
