Tuesdays: Nov 17, 24 & Dec 1, 2020 | 1:30 – 3:30 pm | 6 hours of live, interactive learning
This course will cover ways to enhance your customer experience and increase your competitive advantage through a digital lens. Customer experience (also known as CX) is the interactions and experiences your customer has with your business throughout the entire customer journey, from first contact to being a happy and loyal customer.
Enhancing Customer Experience Through Digital will help you shift from pandemic survival strategies to focus on long-term implementation of digital strategy as a means for recovery, stability, and continued growth. This course includes six hours of live, interactive learning with access to a network of experts and coaches to guide you on your journey. You’ll have the opportunity to connect and network with like-minded women entrepreneurs.
Upon completion of this course you will be able to:
Identify your current level of digital maturity relating to your customer’s experience
Evaluate your customer experience by aligning with your brand experience
Explore customer engagement through the use of social media, AI, data analysis, and multiple digital channels from their first touch point to beyond the point of purchase
Discover and document digital innovations that may enhance your customer’s journey to enable you to understand the motivations of your customers better
Learn more about online tools such as carts, emails, tracking, CX, automation, etc
Explore how automation can help your business, including marketing automation (email, chat, sales support) and operations automation (fulfillment, shipping and tracking, bookkeeping)
Prepare and execute your customer experience digital strategy by developing an implementation plan