Small Business Week: Building Your Brand from Day One

Description

The Edmonton Chamber of Commerce is pleased to present "Building Your Brand from Day One: More Than Just a Logo," sponsored by the Advertising Club of Edmonton, during Small Business Week. This comprehensive panel discussion brings together branding experts and successful entrepreneurs to guide small business owners through the strategic process of building a powerful brand identity.

Learn from diverse perspectives as our expert panel explores the essential elements of brand development:

• Strategic Brand Foundation – Discover the comprehensive brand development process from initial concept to market launch, guided by insights from large agency brand strategists.
• Practical Brand Implementation – Get actionable advice on bringing your brand to life with limited resources, featuring real-world strategies from small design firm professionals.
• Beyond the Visual Identity – Understand how authentic branding encompasses messaging, customer experience, and company culture – not just logos and colors.

The panel will feature brand strategists, design professionals, and successful business owners, providing both strategic insights and practical implementation guidance tailored for small business budgets and timelines.

This is an essential opportunity for entrepreneurs and business owners to understand how strategic branding can differentiate your business, attract your ideal customers, and build lasting value from day one.