About

Chris Parsons: Strategic Advisor for Retail, Marketing, and Growth

Retail Rewired is the strategic foundation for the consulting and advisory work of Chris Parsons. With over 20 years of industry experience, Chris helps growth-stage retail and DTC brands reach the next level faster and smarter. He works with ambitious leaders who demand focus, clarity, and measurable results. His approach is sharp and senior, designed to cut through the noise and build performance strategies that drive real outcomes across media, measurement, and site experience.

Before focusing on advisory work, Chris led digital and marketing transformations for some of Canada’s most iconic retail names, including Walmart and Home Hardware. This unique background allows him to bridge the gap between enterprise-level infrastructure and the agile needs of modern commerce. As the author of the upcoming book Retail Rewired, he provides marketers and business leaders with a practical framework to rethink retail and succeed in a connected world.

Whether you are looking for a marketing consultant to refine your performance strategy or a business advisor to guide your digital transformation, Chris offers the expertise of a seasoned executive who cares about your brand’s success. If you are building a brand that is ready to scale and need a partner who values results as much as you do, Retail Rewired is your connection to the future of commerce. Join the conversation and build a smarter roadmap for growth.